The strategy wasn't simply about posting content—it was about creating a digital ecosystem where students could find resources, share their experiences, celebrate their peers, and build meaningful connections.
Key Impact Metrics (community building and recruitment are the College's main priorities in social spaces):
- 40% increase in total Instagram engagement from 2023-2024
- 18% increase in Instagram followers
- 41% increase in total LinkedIn engagements from 2023-2024
- 34% increase in LinkedIn followers
- 60+ Colorado State University Students' Stories and Experiences Shared
- Community and network built for students and alumni to engage and celebrate one another
Each percentage represents a student finding useful resources on campus during finals week, a researcher gaining recognition for groundbreaking work, a student celebrating one of their peer's internships, or an alumnus reconnecting with their academic community. The 60+ student stories shared weren't just content—they were authentic voices that helped peers navigate college life and professional development.
Our strategy focused on more than metrics. We built digital spaces where future teachers, social workers, construction managers, designers, researchers, and professionals in the fields of human health and well-being could support each other's journeys. What began as a goal of revitalizing our social media strategy at the top of 2024 evolved into a living portfolio of student excellence and a testament to the vibrant CHHS community.
The College of Health and Human Sciences: At a Glance
