Strategic Objectives
- Showcase the Department of Design and Merchandising's strong industry connections with leading brands
- Highlight the required internship program as a competitive advantage for prospective students
- Provide current students with authentic peer insights about internship expectations
- Create versatile content usable across multiple platforms (departmental website and social media)
- Demonstrate the real-world application of skills learned in the program
We took a multi-faceted approach to content development:
- Created student-centered video narratives highlighting authentic experiences
- Balanced professional insight with relatable student perspectives
- Designed content with dual deployment capabilities (primary use on the departmental website with optimized versions for social media)
- Structured interview questions to extract both inspirational and practical advice
- Emphasized the journey from classroom to industry, showcasing the department's role in student success
