The Outstanding Graduates Series celebrates exceptional students from the College of Health and Human Sciences (CHHS) at Colorado State University. Each semester, this recognition highlights at least eight graduates who have demonstrated remarkable achievement. For this iteration, our team implemented a strategic visual refresh to reinvigorate this established recognition event across digital platforms while maintaining its core purpose of honoring student excellence.
Strategic Refresh Objectives
- Revitalize an established recognition series with contemporary visual elements
- Enhance engagement with the existing recognition format through platform-specific design strategies (Instagram and LinkedIn)
- Maintain the tradition of celebrating Outstanding CHHS graduates while modernizing presentation
- Create a cohesive yet platform-optimized visual identity across social channels
- Provide featured students with professional photography for their personal use
- Develop leadership opportunities for digital media interns through collaborative creation
This campaign centered on strategic visual evolution while preserving the recognition's integrity:
- Led a visual refresh initiative for an established CHHS recognition content
- Maintained the successful question-based content structure while reimagining visual presentation
- Served in a creative lead role, guiding the modernization while respecting the recognition's tradition
- Enlisted and directed two digital media interns to create platform-specific graphic elements
- Collaborated with Assistant Director of Communications, Avery Martin, and Digital Communications Assistants to ensure alignment between tradition and innovation
- Coordinated professional photography sessions with dual benefits (recognition use and student professional development)
This project demonstrated the ability to refresh established recognition events while leading teams:
- Guided visual evolution while respecting established - recognition foundations
- Managed team implementation of the refreshed visual strategy across platforms
- Balanced innovation with tradition through thoughtful creative direction
- Empowered interns to contribute meaningfully to the recognition's evolution
- Maintained content quality and event integrity throughout the transition
