Recruitment Results
College-Wide Impact:
- 22% increase in admitted students for Fall 2025 (so far) - highest numbers since 2022
- 20% increase in total applications from 2024-2025
Fostering Social Media Growth for units
LinkedIn Audience Development
Instagram Growth Acceleration:
Working collaboratively with eight department communicators, I've led initiatives that enhanced digital engagement across diverse academic programs:
- Department-Specific Content Strategy: Developed tailored approaches and content for each unit based on their unique recruitment challenges and target audiences
- Content Performance Analysis: Implemented regular reporting on content engagement by department, creating feedback loops for continuous improvement during bi-weekly meetings with unit communicators
- Best Practices Implementation: Established cross-departmental standards while allowing for program-specific adaptations
Measuring What Matters
I've focused on developing meaningful metrics that serve as leading indicators for recruitment success:
- Audience Development: Building targeted follower bases aligned with ideal prospective student profiles
- Content Effectiveness: Analyzing which stories and formats drive the strongest engagement with recruitment-focused content
